Basically the purpose of mass communication is (i) politically to create, inform and enlighten public opinion, and to foster the establishment of feedback loops and research methodologies to assess public opinion and interpret it; (ii) economically to act as an activist in the extension of technology transfer among various sections of working force; and (iii) culturally to foster individual and community expression, discovery, enrichment, creativity and enlightened reaction. Handbook of Mass Communication contains rich information on Mass Communication; Mass Media development; World of mass media; Mass Media as social systems; Fundamentals of communication; Communication theory; and communication technology etc.

The media are known to be playing an effective role not only in informing the people but also in influencing their thinking and shaping their attitudes. Journalists who write news stories, features, articles and editorials for daily newspapers and magazines have to act with a great sense of responsibility because their writings have a tremendous impact on the society. The responsibilities of journalists-social, legal and professional-have been discussed here and the need for a code of ethics for journalists has been emphasized. Some of the codes evolved at different time have been presented and the rules of Press Council and ombudsman have been briefly described. Journalism requires a discipline of mind. It requires a sympathetic understanding of mankind. "Facts are sacred, comment is free". Facts must not be tampered with. This book will prove a vade mecum to all concerned.

A newspaper office or news agency receives a large assortment of news items from different sources. As news item or news story is generally written by hurried reporters, and is rough-edged like raw diamond. The copy written by them under pressure is bound to carry errors of all types. Hence 'editing' plays vital role. Handbook of Reporting and Editing contains useful information on Principles of editing; Sub-editing; New reporting; News-gathering tactics; The presenter and newscaster; and Reporting techniques. As oft quoted saying goes on 'good editors is a dying tribe', this book will serve as indispensable reference tool for Editors, reporters, journalists and students of journalism.

In this book we discuss the special importance of ensuring ethical standards in the practice of Public Relations because of its being a vital function involving public opinion. Today, it is a sophisticated and vital management function with its own code of ethics. The role of Public Relations in society, its potential for good use as well as for abuse is to be examined in the code of ethics and how it was adapted in India. Content of the relationships between the Code of Ethics and the development of professionalism in Public Relations. Public Relations has today helped evolving as an effective tool for motivation and management.