| |
ISBN- 81-7488-878-0
|
READINGS IN BUSINESS POLICY AND PLANNING
KRISHNA RUNGACHARY
C.P. CHARI
The advent of the large-scale industrial and business enterprises can be traced to barely a hundred years ago. In India, industry and business as distinct entities can actually be identified with a few well-known captains of industry on the one hand, and the origin of the public sector immediately after Independence, on the other. The materials brought together in the following compilation attempt to provide a focused view of the salient aspects of industry, business and trade which constitute the springboard of business policy and planning in the highly competitive world of today. The articles, papers, extracts and reviews are drawn from a broad range of source materials-newspapers and journals, reports, documents, government publications, company addresses, manuals, industry and business guidelines and seminar reports.
Organized in four volumes, details of the work are: Business Policy: Principles and Practices; Management Planning and Business Development; Management Planning in Open Market Conditions; and Technology Management and Business Development.
 |
|