Environmental resource management is an exemplary collection of carefully researched and informative articles which ink all of the issues, from aliment to the cure, and provide at glance information on what is happening to all our environmental resources on the planet, including disappearing forests, climate change, pollution, depletion dynamics desertification etc. Authoritative and up-to-date information provided in eighteen articles grouped into three sections, explore strategies for human survival. Perceptions of well known professionals are indeed a reference material on the state of art of Indian environment, which are thought provoking and keep the lustre of an interesting reading material. It starts with exploring issues and challenges, and passing through the various compartments of hazards and degradation, finally culminates into various aspects of mitigation. This book may provide an important source material to environmentalists, administrators, policymakers, social workers activists and members of the academia.

Rural Marketing in Indian Context assumes greater importance as a wind of change is blowing form three angles-firstly, changing rural scene towards development in different spheres owing to success of green revolution, white revolution and grey revolutions and consequent raise in the rural incomes; secondly changes in market conditions resulted from the transformation of sellers' market into buyers' market consequent to new innovations, modern technology, increased production, increased competition and stagnated urban markets; and lastly the changing Government policy towards liberalization and globalisation of the Indian economy. This book is a comprehensive work on rural marketing covering almost all the dimensions of rural marketing-the rural marketing environment, its structure, different purchasing, selling, pricing, sales promotion, financial and accounting practices of rural marketers dealing in different merchandise, problems and performance of rural markets are critically analysed. Marketing starts with consumer and ends with the consumer. Consumer satisfaction is the key for the successful marketing. But the key to consumer satisfaction lies in understanding the consumer, his likes, dislikes, his expectations, shopping behaviour etc. Therefore, an attempt is also made in this book to study the rural consumer profile, their shopping behaviour, buying process and their level of satisfaction with regard to rural marketing practices. This volume provides and insight into the rural marketing environment. This book is a significant addition to the existing rare stock of knowledge on rural marketing. It is extremely useful for industrialists, academics, researches, students of Commerce and Business Management as well as practitioners in marketing management in rural areas.

There are number of books on training but the one in your hand is rather distinct. It is practical guide covering the whole course of training activity right from the assessing of training needs, designing and offering of training and evaluation of training. The critical side of the book spells out some pitfalls and lacunae one finds at various phases of training programmes offered today at some of the training institutes. Training, in a broad sense, is a continuous process in life, equipping oneself with knowledge, skills and a desired pattern of behaviour to be effective as an individual and a member in the society. Training in a job or activity is a process of imparting new knowledge, and developing skills and attitudes and values among employees in order to make them effective and efficient in their job through instruction, practice, demonstration and other techniques either on the job or in a formal training situation. A Practical Handbook on Training is a comprehensive text critically examining all aspects and suggesting the way to go about the entire training activity. It would serve as a road map guiding the principal organizations and the personnel involved in training in achieving maximal development of human resources which would in turn contribute to the establishment and sustaining of good governance. Every effort has been made to provide guidelines as to how one could effectively run the entire course of training activity. It is believed that this book would serve as a very handy instructive guide to the academics, trainers, training institutes, sponsoring organizations and to the student community who specialize in training and development.

Sericulture is an important agro-based rural industry. It has a vast potential of generating substantial income and employment at relatively small capital investment. Its uniqueness lies in the fact that it not only involves rural households in the cultivation of mulberry trees and silk-worm rearing, but encompasses a whole range of reelers and weavers. Therefore, this economic activity deserves greater consideration and empirical evaluation for policy formulation and guidance. In this most comprehensive and critical book the author has made a detailed cost-return analysis of sericulture and silk production and has highlighted the role of effective management in making the activity highly remunerative. Significance of developing sericulture for rural development has been carefully evaluated. The book also examines the managerial effectiveness of the silk enterprises and identifies the various factors responsible for the ineffective functioning of their management. Some effective measures are recommended at the end for boosting the development of this important industry. This book will be of great use to the Government for planning and policy making for the development of sericulture and silk industry for creating gainful employment, especially in rural and semi-urban areas. Scholars and scientists of economics, management, commerce and agriculture will find this book most useful. It would also help the new cultivators who wish to venture into sericulture.