'International Marketing' as a paper is being taught at M.A. (Econ.), M.Com, BBA, MBA and other management courses. This book is designed as an introductory course to the above paper. This book consists of the following chapters-International Marketing-An Introduction; Economic Environment of International Marketing; Constraints of International Marketing; India and World Trade; Institutional Infrastructure for Export Promotion; Legal dimension of International Marketing; Procedure and Documents for Export; International Marketing Mix; Pricing and Distribution Strategy for Export; Joint Ventures and Turnkey Projects; Export Promotion; and Export Finance; etc. Definitely, this will serve the purpose of students and teachers alike.

Encyclopaedia of e-Commerce is devised to provide teachers, students and laymen interested in e-commerce with clear, concise, and correct definitions and descriptions of the e-commerce terms. The explanations of entries range from brief definitions of a few lines to expository discussions of various lengths. The aim of this encyclopaedia is to satisfy the immediate technical needs of the user. E-commerce is presented as unified, ever-growing, and stimulating body of knowledge. In terms of its broader objectives, the present book may be viewed as an outline or compendium of e-commerce ideas correlated with a large collection of specialized items.

This Encyclopaedia of Multimedia covers terms to multimedia and acronyms used by the industry as standard knowledge. It offers detailed definitions of the bewildering array of terms and phrases relating to the Internet, plus short articles to explain more complex topics. Covering graphics, sound and data, new and emerging areas are included such as electronic commerce, security , creating DVD discs, and briefs on new business applications to professionals and scholars in Computer Science, Information Science, Digital Art, Multimedia, Educational Technology, and Media Arts. Today's digital scholar can use this encyclopaedia as a tool to explore the vast parameters of the applications, problems, and solutions related to digital disciplines. The book has an extensive range of topics for the student who wants to discover and research other areas within the multimedia disciplines beyond their own.

This book embodies a set of papers, conceptual as well as empirical, related to various specialized areas of research in commerce and management. The papers have been prepared on the basis of original thought and research and thus reflect the current thinking and developments within the complex areas of business horizon. The papers represent various theoretical concepts and their application for the successful management of the organisations in addition to providing the basic guidelines for conducting research to various stakeholders. The articles are contributed by academicians from national and international universities. The book will prove to be useful to all stakeholders in business including practitioners, researchers, students and faculty at national and international levels. It will act as a supplementary text and a good reference book for post graduate and research students of commerce, management and related areas of social science.