Editing is a great creative art, which is not everything's cup of tea. Only an individual with the mind of a machine-like precision can be a good editor. An editor needs expose himself to the changes, being taken place in style of language, its usage, vocabulary, etc. the rapid technological changes should also be there in the mind of an editor. It is a prerequisite for an editorial aspirant to acquaint and equip himself with different types of editing, like, creative editing, substantive editing, technical editing and miscellaneous editing, etc. A veritable mine of information, this work will prove to be a proper guide for the students of journalism, working editors, editors in making, proofreaders and all those, who wish to make their career in Journalism and Mass Media.

Public Relations is relatively a new area in the world of business and industry. Promotion of ideas opens avenues for new ventures and development and growth of all trades. This book, exhaustive and comprehensive, in its own right is a good addition to a few good books on the subject. CONTENTS . Introduction . Basic Concepts . Public Opinion . Aims and Objectives . Significant Elements . Role in Crisis Management . Technical Aspects . Scope and Sphere . Economic Aspects . The Copy Right . Two Way Process . Good Communication . Information Culture . Index of Public Opinion . Use of Language . The Correlationship . Industrial Effect . Art of Motivation Financial Public Relations . Corporate Citizenship . Social Purpose Advertising . Community Service; etc.

Reporting is a key factor in journalism. Basically the job of a reporter is to gather news and write it for his organization, thus news generation. Common sense and command over language are two basic requirements, which a good reporter should possess. This book highlights fundamentals of reporting in pros and cons. A dependable handbook for the professionals in the field. CONTENTS . Introduction . The Fundamentals . Art of Reporting . Practical Reporting . Team at Work . Reporting on Subjects . Analytical Reporting . Reporter's Profile . Origin of News . News Coverage . News Sources . Basic Elements . News Selection . Various Stages . Technical Aspects . Reporting on Scientific Matters . Reporting on Economic Matters . Reports on Development; etc.

Communication management is a challenging task before journalists and other organizations. This book provides basic information on diverse aspects of communication techniques. CONTENTS . Introduction . Evolution and Development . Basic Concepts . Scene in India . Basic Elements . Various Channels . The Organisation . Forms of Communication . Theory of Communication . Fundamentals of Communication . Fundamentals of Information . Political Factors . The Long Journey . Role of Media . Disciplined Media; etc. An ideal text-cum-reference book for academics as well as professional in the field.