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ISBN- 81-7488-430-0
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DYNAMICS OF MODERN MANAGEMENT
NACHHATTAR SINGH
Dynamics of Modern Management deals with the management in all possible aspects in order to guide a modern manager and equip him with all essential ingredients of management to make his performance result oriented and par-excellence. Stress has been laid on subjects like effective management control, policy planning, financial and accounts control, coordination, organizational structure, management and production etc. The book also emphasizes the role played by publicity and advertisements in achieving best performance and familiarizes the marketing manager with publicity campaigns through press, television, radio, posters. Efforts have been made to educate the managers about Human Resource Development which involves recruitment and replacement, training and development, organization and control minimizing or eliminating conflicts and retaining of staff, etc. Therefore the aim of the book is to provide information in compact and comprehensive style without sacrificing the subject content. The editor is of firm opinion that the book will achieve its target and distinguish itself among numerous books available on the subject.
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