Indian Capital market scenario has changed very fast over the past decade or so. It has emerged as a major source of finance for the corporate sector. A healthy and vibrant capital market is therefore, an imperative for a stable economy. The health of a capital market can be judged by the efficiency with which it values various securities as this alone can ensure the long term faith of investors which determines success or failure of a capital market. With the changing economic scenario and the problems associated with conservative pricing by Controller of Capital Issues (C.C.I.) a need was felt to allow the market forces to determine what an optimal price for a new issue is. It was for this basic reason that price determining mechanism of Indian capital market was selected as the subject of this study. Undoubtedly, this study would considerably help the merchant bankers in pricing the issues and would also overcome various problems associated with unfair pricing mechanism such as heavy over-subscription of issues, origination of grey market, blocking up of large quantum of fund etc. Thus, it would help in the economic growth by smoothening the circulation of money and channelisation of adequate quantity of funds towards desired sectors.

The management world is in transition. The causes of this transition are many, but the major one is the vast changes in knowledge and in the information that flows in and out of organizations. This changing information disrupts traditions, established processes, well-known procedures, and routine ways of doing things. New principles, concepts, techniques, ideas, expressions, processes, and procedures are emerging, moving us to a new plateau of professional practice. A team of experts in this encyclopaedia represent some of the best contemporary things and information available. Details of the Volumes: . Public Relations Management . Marketing Management . Strategic Management . Project Management . Export Management . Financial Management . Sales Management.

Elements of Public Relations management; Principles and place of Public Relations; Basic of Public Relations; Organisation; Management Training; Press Office; and Public relation- Why? Are the major topics elaborately discussed in this book. Students, scholars and management professionals will be benefited immensely by the content of this book.

All human organisations face marketing problems. The potential 'costumers' of these organisations must know the services or product available, and tell them how it will meet their needs. This activity is 'marketing'. The present book contains well-researched reading material mainly focussed on the following: Marketing Management and its Functions; Channels of Distribution Decision; Emergence of Services Marketing; Sales Promotion and Personal Selling; Planning Marketing Efforts; Marketing Research: Managerial Aspects; and Promotional Strategies of Marketing. This will certainly prove of utmost use for academics and management professionals alike.