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ISBN- 81-261-0267-5
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EXPORT MANAGEMENT
U.K.SINGH
B.NARAYAN
The aims of this book to fill the gap in market, by meeting the needs of managers for a systematic attack on the export strategy choices to be made and on the alternative ways of competing internationally.
The major topics X-rayed are: Export Management; Export Procedures; Export Marketing Techniques; Exporting and Importing; Exports Goods Insurance; Export Policy, promotion, Licensing, Documentation, and Procedures; and Pros and Cons of Exporting.
Students and teachers besides policy planners and management professionals will find this book of utmost use.

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