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Book
ISBN- 81-261-0745-6

EFFECTIVE INDUSTRIAL MANAGEMENT
Y.P. SINGH
Industrial management is an inter-disciplinary field of management which encompasses the frontiers of HRP, labour relations, production, marketing, industrial/organizational psychology, etc. This book puts light on all core issues of effective industrial management like-industrial relations, group theory, industrial democracy, industrial training, organization development, and industrial psychology etc. Students, teachers, management professionals and policy planners will find this book of utmost use.
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Book
ISBN- 81-261-0746-4

EFFECTIVE INFORMATION MANAGEMENT
Y.P. SINGH
Management Information System is the most important factor for running a modern business enterprise successfully, especially in present day context. Information technology is revolutionalizing our quality of life and is influencing ways of conducting business. Knowledge service providers are emerging as the fastest growing segment of human activity at the dawn of new millennium. It is creating seamless world with business beyond borders being an inevitable fall-out. An elaborate and scientific interpretation is made of diverse issues in the present book e.g. accounting information system, information systems, information systems and accountant, management of information systems, budgetary accounting information systems etc.
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Book
ISBN- 81-261-0747-2

EFFECTIVE INTERNATIONAL BUSINESS MANAGEMENT
Y.P. SINGH
One world, one market is no longer a distant dream. Information technology has become powerful and is shaping the new knowledge economy. Most of the developing countries are removing trade barriers, dismantling capital controls, encouraging foreign investment and opening up their economies. Economic boundaries are being redrawn and a borderless world is fast emerging. Under such circumstances, international business strategy has undergone drastic changes. The present book incorporates information on latest developments in the arena of international business. Topics like strategies and structures, business control, global business environment, future of business and ethics and business and legal aspects are given competent treatment in this book.
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Book
ISBN- 81-261-0748-0

EFFECTIVE INTERNATIONAL MARKETING MANAGEMENT
Y.P. SINGH
International marketing functions include marketing research and demand analysis; the development of policies and programmes on product pricing, promotion and distribution; and the planning and control of the over all marketing effort. One of the great challenge facing the international marketing managers is to design an optimal marketing programme for each of his world markets. He must research each market and plan his product, price, promotion and distribution strategies for it. Planning, marketing strategies, product policy, marketing research, international markets, consumer orientation and many other significant topics are competently handled in this book.
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