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Commerce & Management  
   
 
Book
ISBN- 81-261-0753-7

EFFECTIVE MAINTENANCEMANAGEMENT
Y.P. SINGH
Maintenance is required to facilitate the optimal use of capital equipment through actions such as service, replacement, repair and modification of the machinery/ components to keep these in operation for as long as it is beneficial to do so. Planning for maintenance is one of the important jobs of a maintenance manager. Effective maintenance can be ensured by usual care of the equipment, periodic inspection or overhaul of the equipment, contingent work done at regular intervals, and lastly condition monitoring which is rather a new technique. This book is designed to present all the fundamental issues concerned with maintenance management. General introduction of maintenance management, nature and scope, operation policies, planning and control, incentive payment, risk analysis, layout and management and many more topics are x-rayed in this book. Besides academics, management professional will find this book as vade mecum.
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Book
ISBN- 81-261-0754-5

EFFECTIVE MANPOWER MANAGEMENT
Y.P. SINGH
Manpower continues to be a critical resource. Earlier little need was felt for human resource management. Since most employees work in organizations, at jobs where typically there is no easy measure of personal output, effective methods of personnel management are indispensable. In the present post-industrial society, employees are more sensitive to the quality of work and supervision, and management often has a heavy investment in their technical training. Some of the important issues pertaining to manpower management are thoroughly explained here in this book e.g. Manpower management, manpower planning, manpower forecasting, manpower development manpower training, training system, analysis of training and implementation of training and development etc. Besides the academic value, this book will prove of utmost use to management professionals and policy planners.
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Book
ISBN- 81-261-0755-3

EFFECTIVE MARKETING MANAGEMENT
Y.P. SINGH
'Marketing system' is highly complex, as it is in any modern society with advanced technology in mass communication and great amounts of new product innovation. There are two key elements of marketing system: the companies which produce and market goods and services, and the households which purchase these goods and services for its members, i.e. the ultimate consumers. In the present complex society, trends and strategies of marketing are to be redrawn. This book intends to present indepth analysis of various crucial issues, essential for emphatic marketing management. A veritable mine of information special features of this book are: general introduction, emergence of services marketing, distribution of decisions, sales promotion, marketing research, strategic planning etc. The students and teachers in concerned branch of Management, besides the professionals in sales and marketing will find this book a reliable reference tool.
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Book
ISBN- 81-261-0756-1

EFFECTIVE MODERN MANAGEMENT
Y.P. SINGH
The age of internet globalization has imposed unforeseen demands on individuals, organizations, and nations. Multinationals with their fast changing technologies have brought in new work culture. Government policies, public perceptions and values of organizational growth are also changing as a consequence. As such the manager of morrow has to work with diversity. To be competent he must value and manage diversity. Data get accumulated in a person from one's total life experience. This book contains very rich information which will equip a management professional to withstand the current challenges. A thorough understanding of some issues like-office management, organizational management training and development, accounting management, effective communication, supervisory management, labour management, and information system management etc. will make a modern manager competent and dynamic.
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