How do we implement effective product management either in an existing organizational structure or as a new function? The problems inherent in these situations differ considerably. If the product manager is to succeed, he must give careful consideration to all factors involved in the creation and fulfillment of his position. The real or imagined threat of obscurity, professional insecurity, resistance to change, resentment of that which is new, and suspicion of an unproven management technique are some the factors that may be anticipated. The product manager must be prepared to play a vital role in determining the success of the product management operation. He must be ready and able to be a personal salesman. This is vital to his overall effectiveness and, more especially, influential in certain specific areas. The present book presents well researched material on a number of core issues like-planning; product innovation; product manager; corporate structure; production control; management by objectives; self-managing team etc. This will prove a vade mecum to academics as well as management professionals.

Productivity is defined to include the effectiveness of the good or service that is produced as well as efficiency in the factors of production. The approach differs from much prior work in two important respects: the characteristics of technology users are seen as more important to the success of technological innovation than the characteristics of technology creators, and that the factors which critically enable innovation are best described as patterns of condition s rather than in terms of single important variables. Production planning; production organizing; management control; technology management; team productivity; technology as a resource; implementation of new technologies; role of production manager etc. are the major themes elaborately discussed in this book. The rich information contained herein will equip the readers with latest and authoritative information.

Management is a basic and crucial area of human activity pervading all types of organizations-business, government, educational, religious, military, recreational and athletic. Managerial activity has been with man since the dawn of organised effort and will continue to occupy a masterly position so long as human civilization exists. With the passage of time, its concept, nature, forms, tools and techniques have undergone a drastic change and is still in the throes of change but the objective of management remains the same for ever. 'Professionalism' is the key characteristics of successful manager. A number of significant aspects of professional management are X-rayed in this book. The main themes vividly explained are - professional management; conceptual framework; professional competition; characteristics of professional work; organizational structure; organizing function; training opportunities; professional services enterprises; professional management planning; professional practice; management and professions; and consumer behaviour etc.

The problem of developing a correct but efficient programme can usefully be decomposed into two simpler sub-problems: specification and efficiency. Consideration of effective programme development argues in favour of a high-level computer-intelligible specification language which can also be used as a programming language. Superficially at least, these arguments conflict with the requirement that the specification language be natural and easy to use. Valid programme; programme management; programming; division of labour; programming for operation; role of programme manager; documentation etc. are the main topics included in this volume. This will prove vade mecum to academics and management professionals alike.