Managing projects within time, cost, and performance is easier said than done. The project management environment is extremely turbulent, and is composed of numerous meetings, report writing, conflict resolution, continuous planning and replanning, communications with the customer, and crisis management. Ideally, the effective project manager is a manager, not a doer. But in, the real world, project managers often, find themselves compromising their time, between managing and doing, mainly because of the uncertain nature of the project environment. Some significant issues pertaining to project management are given competent treatment in this book. The main topics are: project management; leadership; team performance; project control; project schedule; project analysis; evaluation and budgeting; and project negotiation etc.

Promotion is communicating information between seller and potential buyer to influence attitudes and behaviour. The marketing manager's promotion job is to tell target customers that the right product is available at the right place at the right price. The different promotion methods can all be viewed as different forms of communication. But good marketers aren't interested in just communicating. They want to communicate information that will encourage customers to choose their product. They know that if they have better offering, informed customers are more likely to buy. The present book intends to bring together valuable information on effective promotion management. Some vital issues like-promotion objectives; promotion and marketing; promotion and communication; sales promotion; distribution strategy; distribution channels; multinational sales management; promotion in future etc. will prove of much help readers to equip themselves with latest information and right knowledge in the field.

A typical public relations activity will have four parts: Analysis, research and defining problems; Drawing up a programme of action; Communication and implementing the programme; and Monitoring the results, evaluation and possible modification. Some fundamental issues on public relations management like-public relations education; communication; basic principles etc. are elaborately discussed in this book. This will prove a veritable mine of information to all concerned.

The purchasing manager's job is to plan, organize, direct and coordinate the work of buyers, purchasing officers and others and the resources appropriate to purchasing and procurement activities. He/She performs the normal functions of any manager, but he/she does this in relation to buying procuring merchandise, materials, equipment, service etc. He/she may be involved in preparing estimates, financial statements, and reports on the department's work but usually specializes in retail, wholesale or production buying. This book presents a vivid description of all important issues on the topic. The entire information is gathered in eight compact chapters namely-purchasing and supply; functions; decision making; policy and organization; inventory control; cost reduction; materials management; capital acquisition etc.