As the race to compete and survive intensifies, business firms discover their service offerings becoming dangerously similar to one another (e.g., service products of airlines, banks, fast food and the like equally measure up to one another's specifications). The only thing that differentiates them from one another is the quality of service they offer to their customers. In addition, knowledge of the costs and benefits of retaining customers. In addition, knowledge of the cost and benefits of retaining customers relative to attracting new ones draws company's foremost attention to looking after present customers, responding to their needs and problems, and developing long term relationships. In a liberalized and competitive environment, therefore, only those banks would be successful which provide excellent service quality. Almost all banks perform same functions. Therefore, customer takes into account the relative efficiency while choosing a particular bank. With the above backdrop in view the present investigation, into a largely unexplored area, was undertaken to examine service quality in banks in Northern India and probe objectively into the factors that help or obstruct in achieving quality service and on the basis of the findings of the study offered policy recommendations for achieving much needed quality service in banks. The major focus of the study was to make a comparison among banks on service quality and identify factors for customer satisfactions/dissatisfaction. The study has captured the issue of quality service in service in right perspective and comes out with findings useful for students, researchers, practitioners and those associated with developing and measuring quality service in their organizations.

The Public Sector has played a pioneer role in dispersing Industries in different regions of the country and has greatly helped in the development of backward areas. In fact, an advancing and expanding Public Sector is an indispensable pre-requisite to speedy economic development. Keeping in view the growing Importance of the Public Enterprises, an attempt has been made to present an overall view of the State's economy. The book not only presents the historical background of the State Public Enterprises but also throws light on various problems, which have impeded the growth of Public Enterprises. The whole study has been well designed and structured into five chapters, dealing with different aspects of the Public Enterprises such as organizational pattern and management, Performance appraisal etc., the book tells the untold tale of the significant role of the J&K SIDCO in the industrial development of the state. The last chapter of the book deals with the findings and recommendations wherein the author comes out with strong and forceful arguments, which should go a long way in revamping the working of the Public Enterprise. The book will be of immense interest and use to the students of various disciplines, researchers, planners and Policy makers.

The term investment has a rather precise meaning in the literature of economic theory. Typically it includes net additions to the capital stock of society. By capital stock of society is meant those goods, which are used in the production of other goods. This is a gross societal, or aggregate point of view. The definition implies that in society there are number of goods (such as building and equipment) which are used to produce other goods, and that these means of production are considered part of the capital stock of society. The everyday usage of the term 'investment' can mean a variety of things, but to the man on the street it usually refers to a money commitment of some sort. For example, a commitment of money to a new ear is certainly in "investment" from an individual's point of view but these are in very general and very extended sense of the word since no rate of return is involved, nor is a financial return or capital growth expected. This work, in two volumes, contains highly useful material on all aspects of Investment Management. This will prove of utmost use to academics and professionals alike.

Corporate management seeks, as one of its aims, to relate the company to its environment, and to identify in advance the threats and opportunities which environmental change brings. The present work, in two volumes imparts encyclopaedic information on the following major topics: Corporate Management; Corporate Investment; Financial Modeling in Project Appraisal; Planning and the Tasks of Corporate Management; Long-range Planning; Corporate Planning Process; Corporate Strategy; Corporate Financial Planning; Implementing Revenue Generating Strategies; Analysis of Corporate Strategy; Economic and Marketing Emphasis or Corporate Management; The Environment: Assumptions and Planning; Patterns of Assets and Liabilities; Integrating Accounting into Strategic Analysis; Forecasting of Corporate Management; Corporate Management Technology Issues; Theory of Finance and Strategic Analysis; Business Philosophy and Corporate Planning; Development of Corporate Management; Organisational Behaviour; Strength and Weakness of Corporate Appraisal; Corporate Culture Corporate Strategy and Organisational Approaches; Concept of Objectives; Corporate Behaviour; Strategy; Corporate Management and Technology Issues; Strategic Portfolio Analysis; Corporate Dynamism: Management for the Future; Strategic Planning-Alternate Paths; Strategic Planning for Corporate Success; Strategy and International Operations; etc.