Tourism is recognised as a major global industry today. Hence Tourism Management is considered a full-fledged academic discipline. The present book focuses on various crucial issues pertaining to modern international tourism. Some salient features are: Planning Tourism; Goals and Methods; Essentials of Tourism Planning; Purpose and Approaches of Tourism Planning; Tourism as System; Tourism Planning Process; Elements in Tourism; Regional Planning Concepts; Implementing and Monitoring Tourist Plans; Destination and Site Planning; Cost-benefit Analysis; Tourism Planning Principles, etc. Besides its academic value, this book will be of much use to all the persons who are concerned with Tourism industry in one way or another.

Tourism is recognised as a major global industry today. Hence Tourism Management is considered a full-fledged academic discipline. The present book focuses on various crucial issues pertaining to modern international tourism. Some salient features are: Tourism Services, Guides and Information Systems; Organisation of Travel and Tourism Marketing; Tourism Marketing; Tourism Advertising and Public Relations; Marketing Methods in Travel and Tourism; Tourism Marketing Planning; Marketing Tourist Destinations, Visitors Attractions and Hotel Accommodation; Prospects for Travel and Tourism Marketing; Tourism Marketing Management; Tourist Resources Identification and Evaluation, etc. Besides its academic value, this book will be of much use to all the persons who are concerned with Tourism industry in one way or another.

Tourism is recognised as a major global industry today. Hence Tourism Management is considered a full-fledged academic discipline. The present book focuses on various crucial issues pertaining to modern international tourism. Some salient features are: Tourist Transport and Tourism; Modes of Travel and Services; Railways; Travel pattern and Management; History of Travel Industry; Demand and Motivation for Tourism travel; marketing and Managing Travel demand; Travel Agency and Tour operation; Travel and Tourism products Marketing; Market Tour Operations and Travel Services, etc. Besides its academic value, this book will be of much use to all the persons who are concerned with Tourism industry in one way or another.

Tourism is recognised as a major global industry today. Hence Tourism Management is considered a full-fledged academic discipline. The present book focuses on various crucial issues pertaining to modern international tourism. Some salient features are: Tourism Issues; Socio-cultural Issues; Hospitality and Authenticity Issues; Economic Cycles and Issues Related to Benefits; Environmental-accessibility Issues; Concepts of Travel Strategy; Economic Significance of Tourism; Social and Cultural Strategies; Economic Response Strategies; Environmental ands Accessibility Strategies; Mountain Tourism Strategies; Tourism Demand and Tourist Development; Tourism Planning Strategies, etc. Besides its academic value, this book will be of much use to all the persons who are concerned with Tourism.