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ISBN- 81-261-1068-6
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HOSPITALITY MARKETING
AMRIK SINGH SUDAN
'Hospitality' literally means kindness in welcoming strangers or guests. The growth of hospitality has always been tied to the expansion of business, tourism and travel, and is arguably the professional activity.
The hospitality business is a massive industry encompassing all forms of transport, tourism, accommodation, eating, drinking, entertainment, recreation and activities. It is the world's largest employer of people and a vast consumer of physical resources.
Hospitality Marketing provides in-depth analysis of many core issues like-Introduction; Marketing information systems; Marketing mix variables; Marketing analysis; Marketing management; Marketing research; Hotel strategies etc., which will prove dependable source of reference for academics as well as professionals in the field.

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