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Commerce & Management  
   
 
Book
ISBN- 81-261-1771-0

ORGANISATION EFFECTIVENESS AND CHANGE
A.S. SUDAN NAVEEN KUMAR
Organisation Effectiveness and Change is the technical study of human behaviour, individual differences, and performances in organizational settings. It is an interdisciplinary field, drawing on concepts from a variety of areas. Time and again, we see employees and managers who work hard and have all the necessary technical skills. But due to lack of the organizational effectiveness competencies, knowledge and skills they never reach their full potential to contribute most effectively to the organization. Within the framework of the Nineteen chapters all the contents of the syllabus have been described and analysed-each chapter meant for a specific topic of the syllabus. Salient features of the book are: . Each chapter starts with a scheme of discussion, wherein all the contents of the chapters have been specified in a planned manner to help the reader have an overview of the entire chapter in advance. . At the end of the each chapter study questions and references have been given for the students for better understanding of the subject and towards quick revision for examination purposes. . Sufficient number of diagrams and comparative tables has been provided throughout the book for a better appreciation of typical business concepts. This book has been specially designed for M.B.A. and other professional courses.
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Book
ISBN- 81-261-1139-9

SERVICES MARKETING
ROHINI GUPTA SURI
The service sector of the economy is a field of growing interest to marketing teachers, researchers and practitioners. This book is a response to this interest. It attempts to present in an introductory and structured way some of the current thinking and ideas relating to the marketing of services. It is intended for students of business, management and marketing who are interested in organizations that market services rather than goods. Specifically it is for those who have already taken an introductory course in marketing management. Such readers will be better able to evaluate, criticize and develop further some of the ideas presented here. The book explores the various inputs of marketing of services that shall make the service being marketed a success. An in-depth analysis of the banking services is presented so as to facilitate the student of marketing to relate theory with actual market situation.
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Book
ISBN- 81-261-1441-X

SMALL INDUSTRY DEVELOPMENT IN INDIA
C. SURYANARAYANA V. KRISHNA MOHAN
The small-scale sector is an effective instrument of social change and economic growth in a number of countries. In modern India the Small-scale Industries have been a success story. The have emerged vibrantly in the face of rising threats from large-scale sectors inside the country and multinationals from abroad. At the micro-level the small-scale sector has succeeded in diffusing entrepreneurship culture and played a prominent role in converting the physical, material and human resources into productive assets. The post-liberalization business environment has turned harsh for the small scale sector due to increased internal and external competition. The far reaching impact of various WTO norms has also posed a threat to the future of small scale sector in India. This book, presented in four sections, contains articles written by different scholars and experts in their respective fields. Section-I deals with an overview of the SSI policy perspectives during the era of planning and the growth of the sector. Section-II presents a brief account of WTO and Small industry development in India. Section-III analyses the genesis, scope and role of District Industries Centres (DICs) and various issues confronting them. Section-IV provides an insight into the role of Government institutions in the development of infrastructure to motivate and encourage small entrepreneurs with special reference to Andhra Pradesh.
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Book
ISBN- 81-7041-129-7

SYSTEMS APPROACH TO NATIONAL PLANNING
SUSHIL
Traditionally, in national planning, major emphasis has been given on the modeling and analysis of inputs and outputs. The third major interface, i.e. waste, has not received the attention it deserves. It is emphasized that a systems approach to national planning should incorporate all the three factors, viz., input, output and waste, in an integrated manner. From the system's view point the term waste has been defined as any unnecessary input to, or any undesirable output from the system. This book is a revised version of the author's Ph.D. thesis entitled, "Systems Modelling of Waste Management in National Planning" submitted to Indian Institute of Technology, New Delhi. It aims at developing a systems approach to national planning by incorporating waste management (WM) aspects into it. The book is organised into ten chapters incorporating introduction to macro-economic modeling, system concepts and waste management, review of literature on WM, survey of WM practices in India, concept of wastivity as a performance measure with an illustration in energy sector, theory of economic grown based on wastivity concept, wastivity growth (W-G) simulation model, review of input-output modeling, basic framework of I-O-W (Input-Output-Waste) model, systems modeling of multisectoral national economy including WM sectors using physical system theory and goal programming, application of large scale physical system theory to model WM in agriculture sector, integration of proposed models for long range planning and growth monitoring, waste monitoring systems, interfaces of WM, implementation strategies in WM and a summary of major findings and recommendations. The book will prove to be useful both to academicians and planners engaged in the modeling and analysis of economic systems.
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