Mass Media has traversed a long journey from crude forms to the modern advanced age. This book is devised as an introductory text to the mass media. Some crucial issues are highlighted in pros and cons. The main topics included herein are- Introduction; Media's Status in Society; Institutional Management; Aims and Objectives; Concepts of News; Origin of News; Evolution of News; News Formation; News Display; Editing the News; and job of Editor; etc. Certainly, this book will prove of utmost use to academics and professionals in the field.

This book consists of the following chapters- Introduction; Historic Start; promotional Phase; Rapid Growth; Stable Growth; The Pioneers; The Stalwarts; Lovers of Freedom; and Freedom at Last; etc. Undoubtedly, aspirants and professionals in the filed will find this as an ideal reference tool.

Different theories and guidelines are there to regulate smooth and ethical functioning of mass media. This book gives a vivid account of theses. The authoritative information is gathered under the following chapter- Introduction; Basic Issues; Basic Aspects; The perception; Various Theories; General Features; Various Angles; System at work; New Trends; and Perfect Setup; etc.

Journalism like many other professions has become quite organised nowadays. With the expansion of mass media, craze for career therein has increased tremendously. This book portrays some salient features of the theme, which contains the following chapters-Introduction; Practical Aspects; way of Expression; Reporter at Work; Collective Efforts; Presentation of News; Task of Editors; skilled Job; and Accomplishment of the Task; etc.