In fact, journalism and mass media deal with a wider range of information-its collection, writing, editing, and publication. Again creative writing is a process. It is a hard work. It is a technique and certain guidelines should be followed to improve the writing skill. The vital information is gathered herein under twelve chapters, namely-Introduction; Creative Writing; writing Techniques; News Making; purposeful writing; Perfection of Job; Specialised writing; Writing with Objective; Writing for Periodicals; feature Writing; Role of Technology; and Richness of Material; etc.

Basically, mass communication research is the study of the underlying causative factors that help explain the relationship of the mass media with the behaviour pattern of the masses. These relations delve deeply into the experiences as well as into the plausible future experience with the mass media. A veritable mine of information, this book contains the following eighteen chapters-Introduction; Research in Mass Communication; Research on Mass Media Effect; Research in Media; Research in Advertising; Impact of Media; Research for Marketing; Research Methodology; Various Methods; Method Application; Data Collection Techniques; Various Themes; Marketing Test; Media Persuasion; Evaluation Technique; Content Analysis; Reporter and Sources; and Problems in Application; etc.

In fact, media has revolutionized the field of mass communication. A veritable mine of information this book consists of highly useful readings. These encompass- Introduction; Evolution and Development; Promotion of Radio; Television of Work; Art of Telecasting; Television's Role; The Internet; The Cinema; Significance of Celluloid; Music Industry; Role of Technology; Technology at Work; and Development of Technology; etc.

In fact media are concerned with forms into which the message is placed-written and oral- consists of various forms as used for transmitting messages. This book presents a vivid account of the art of mass media and journalism. The main topics elaborately dealt are- Introduction; Role of Media; Social Orientation; News in Journalism; Creative Editing; Creative Reporting; and Publication Phase; etc. Certainly, this will prove an ideal handbook for learners, aspirants and working journalists.