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Book
ISBN- 81-261-1244-1

DICTIONARY OF FINANCE
HARI OM CHATURVEDI
This book is an attempt to offer a shortcut to the understanding and to refresh memory about basic terms from Corporate Finance, Investments, Accounting and Financial Economics. In order to have easy access, terms have been arranged in the form of dictionary-hence Dictionary of Finance. The work of this type is more of editing in nature than of an original writing. A number of books, periodicals and newspapers were consulted in the preparation of this book, spread over a period of several months. We hope students, professionals, investors and people in general will find this book useful.
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Book
ISBN- 81-261-0342-6

ENCYCLOPAEDIA OF EXPORT MANAGEMENT
A.K. CHAUDHARY
There is no exaggeration in saying 'Export or Perish' in place of 'Globalize or Perish'. In a developing country like India, export policy is one of the several economic instruments, which are used for promoting the economic growth. An expanding export trade is one of the most dynamic factors in a country's development process. Encyclopaedia of Export Management in two volumes, compiles authoritative information on various topics viz. Export Management; Export Procedures; New Export Policy and Procedures; The Pros and Cons of Exporting; Export Marketing Techniques; Exporting and Importing; Preparing/Obtaining Export Documents; Cargo Insurance and Claims Procedures; Export Goods Insurance; Export Policy, Promotion Licensing and Documentation; Value Based Advanced Licenses for the Ready-made Garments; Export Entitlement Policy; Export Promotion Agencies; Custom's Clearance; Exchange Control Regulations on Exports; Duty Exemption Scheme; Preparing for Exports; Pre-Shipment Inspection by Central Silk Board and Ready-made Garments and Silk Export etc. Students, scholars and teachers besides the policy planners, administrators, exporters and management professionals will be benefited immensely by the contents of this work.
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Book
ISBN- 81-261-0321-1

ENCYCLOPAEDIA OF MANAGEMENT INFORMATION SYSTEM
A.K. CHAUDHARY
All levels of management need information on which to base decisions, to plan, to organize, and to control. People gather information directly by observing and experiencing events but as organizations become larger and more complex it becomes impossible for management, particularly in the middle and higher levels, to observe or experience all operations. In some forms of decentralized organization management virtually never see the actual events and have to rely almost entirely on information provided through formal and informal channels. It is an information system using formalized procedures to provide managers at all levels in all functions with appropriate information from all relevant sources (both internal and external to the firm) to enable them make timely and effective decisions for planning, directing and controlling the activities for which they are responsible. Encyclopaedia of Management Information System in two volumes, consists of the following important topics: Understanding Information System; Information Systems; Information Resource Management; Strategic Control of Information Technology; Fundamentals of Computers; Information System Management; Information Resources for Professional Knowledge; Management Information Systems; Management Information System Organisations; World of Personal Computers; Management and Information; Organising the Information System Department; Impact of Information Systems on Management Budgetary Accounting and Information Systems; Computers Based Information Systems; Evaluation of Information Systems; MIS and the Management Process; Accounting Information Systems etc.
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Book

ADVERTISING THE SOCIAL AD CHALLENGE
MEENAKSHI R. CHAUHAN
Advertising Management is no doubt, a challenging area in the field of Marketing Management. Not surprisingly, they found the paper challenging. Among the various facets and aspects of advertising, two to three aspects are very important. One, the conceptual frame work of Advertising; Two, the Social Aspects of Advertising; and Three; given the volatile market scenario, the fast changes that are taking place in the ad world too-how does an audience look at Social Advertising. It is precisely these three aspects that are looked at in this book. Chapters One and two look at the Conceptual Framework of Advertising and a Historical look at Advertising (in General and in the Indian Context)-an area that Postgraduate students especially the Research students delve in. Chapter Three takes a look at the Conceptual Framework of Social Advertising-an emerging area in advertising. Chapter Four takes a look at the Social Aspect of Advertising in the Indian context as also some of the International Agencies and their contribution in this area. The third area of interest i.e. How do the audiences look at Social Advertising is discussed in Chapter Five. Given the audience perception, what are the emerging trends and challenges? Some suggestions in this context have been attempted in Chapter Six.
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