University Grants Commission (UGC) conducts a competitive test (NET) for Lecturer ship and Junior research Fellowship (JRF) for Indian Universities. Similarly various States also conduct similar tests (SLET) for recruitment in their universities and colleges. CSIR too conducts tests for filling position in its fold. This comprehensive book is designed to serve as a guide for all the aspirants, appearing at above said examinations in a particular subject. It is strictly in accordance with UGC-Syllabus. This volume on Mass Communication contains all required information on the subject. The topics are categorically described in analytical and coherent way.

Writing is a serious job and demands enough precaution. While writing, selection of words and the way of synthesise them in a sentence is of great import. As a profession, writing has become a popular option to opt for. There are various area where a writer can make good fortune through his thoughtful, analytical and descriptive writing. Writing for newspapers as a correspondent as a book-reviewers, as a feature writer, and as an editor, etc. are some of them. All these types of writings are slightly different owing to some technicalities. This modest work is aimed at providing the enthusiasts of media with the latest trends of writing, special features and a comparative study of various shades of English, particularly, the American and British versions. Hopefully, it would be welcomed warmly and would carve a niche for itself in the hearts of readers, in general.

Many people in developing countries are greatly attracted by such terms as "Development" and "Modernization" after they have got ridden of colonial power. Nepal, comparatively poor power. Nepal, comparatively poor country in Asia with the lowest per capita income in the world, has set for itself the goals on development and modernization. King of Nepal desires that Nepal should accomplish within ten or twenty years what other developed countries have done in a century. Nepal's development of economy depends on its topographical conditions. Nepal's mountainous topography and related climatic variations have produced three distinctive types of traditional agricultural economies in mountain, hill or tarai. After 1951, Nepal is marching ahead very fast through various plans and all-around development in all fields like agriculture, commerce and industry, irrigation, transport and communication, rural development, education, health, drinking water administration, publicity and broadcasting, panchayat. The book has elaborately detailed the formation of various developmental bodies, plans etc. through which Nepal foresees its development like National Development Council, National Planning Commission, Plan Evaluation Division etc. The book will be of great utility to students, scholars, economist who wish to economy of Nepal, since 1951 to date at one place.

This book is a comprehensive first course in accounting and presents in a very clear and lucid manner the important topics that all students of accounting should study. The text included both financial and managerial accounting topics. The book is organised into five parts viz. Accounting Overview; Analysis of Financial Statements; Cost Behaviour; Planning and Decision making Control and Performance Evaluation; and Special Topics in Accounting. It stresses on the more analytical uses of accounting information by managers and other outside analysts. The book is also intended for use by non-accounting financial managers who should have an understanding of the financial implications of business decisions.