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ISBN- 81-7041-354-0
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ENCYCLOPAEDIA OF COMMERCE AND MANAGEMENT
ASIT K. GHOSH
PREM KUMAR
The growth of Commerce and management as an organized discipline has been remarkable in the past few decades. This has been the direct result of the revolutionary changes in science and technology applications in the commercial and business world and the momentous changes taking place in the world economy and the global market place. The art and science of Management-of men, materials, money and motives-has acquired unprecedented significance. The present series in 25 comprehensive volumes are compiled from a vast range of journals, magazines, seminar and conference papers, discussion notes, readers, presentations and other valuable but scattered sources. This is for the benefit of the undergraduate student and research scholar who wishes to have an insight into the key aspects of management. The wide range of subjects covered are : general introduction, business strategy, marketing and sales, production, public enterprises, financial resources, export, corporate planning, project management, economic and business policy, human resources development, materials, corporate communication including management information systems, small scale industry, management in government and public services, industrial psychology, rural development, organization theory and behaviour, government and business. Collectively these volumes will be a particularly valuable addition to all college, university and Institutional libraries teaching management, commerce and applied economics.
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