The success of the modern corporate enterprise depends on the range and depth of its economic and business policy. Long term planning of the firm or organisation's future, with clear cut objectives and policies enable the firm to draw up suitable financial, operational and strategic plans to attain both growth and profitability. The commercial enterprise is therefore required to have an economic and business policy most suitable for its attainment of corporate growth and profitability, within the framework of the national economy and its rulers and regulations, on the one hand, and within the conditions in the society and socio-economic framework that it lives in, on the other. This is the background in which the present collection of papers, articles, reviews, comments and notes have been put together, to provide the reader with a bird's eye view of the salient aspects of the kind of management that is equal to the firm's short as well as long term economic and business policy. The book will be of special use to not only students, scholars and academicians in the area of management policy and objectives, but also to students and teachers of economics of business.

The successful business firm in the modern competitive world is expected to function on the guidelines provided by well-thought programmes, policies and objectives. In its efforts to achieve its goals, it must depend on its manpower resource, which in turn looks up to the management for its growth and advancement for its growth and advancement along suitable career paths. The firm must provide frequent and attractive opportunities of self-advancement to its employees, especially the junior and middle levels. A purchase clerk need not look to other firms for betterment when he can justifiably get it in his own. Similarly, a sales manager will be happy to stay on in the film if he has reasonable chance of being promoted to Senior sales manager or area sales manager in due course. The human resource development policy would encompass the crucial areas of recruitment, training, advancement and selection.

Organisation theory and behaviour is based on the principal six-point formulation that seeks to optimize the role, functions, productivity and profitability of enterprises. These are-maximum turnover and profits; the dual role of management; that is, static and dynamic; the hierarchical structure of the organization; the degree of accountability; the concept of team work; and performance management in terms of efficiency objectives and productivity mechanisms. All together these six aspects of organisations comprehend the character of its performance and determine the extent of its success. This book covers the dynamic management and appropriate use of well-considered productivity techniques and mechanisms, the efficiency in routine operations as well as dynamic working; the demarcation and distribution of responsibilities on clear-cut line; accountability for success as well as failure; the "span of control" concept that calls for team work and quality circles; and the role of managers and supervisors at both individual and collective levels.

The present compilation of papers, articles, reviews and presentations deals with the important aspects of a company's effort to achieve its business, profitability and expansion goals. Starting with the concept of corporate planning including product elimination and how product launching, it examines such relevant factors as factor productivity, corporate goals-setting, production optimization, international markets, changing marker conditions, employer-employee relations in crisis situations and a host of several other related questions. The purpose of the compilation is based on the requirement of management students, scholars and researchers in all university, college and vocational and professional institutions of study of management science. The wide range of journals, seminar papers, speeches and other sources of material included in the present volume will no doubt represent the vast variety of learned opinion available in the most important area of Corporate and Management Control. This is an indispensable book for all those concerned with in depth study of management.