Rural development is the backbone of all economic progress in a predominantly agricultural country such as India. The government has devised and implemented, and continues to do so, various schemes and programmes for the concerted development of both rural industry and agriculture under the auspices of the five year plans. The obvious rural-industry linkage and the key role assigned to the public sector, along with the numerous incentives and fiscal concessions provided to industry in attempts to disperse industrial development to backward and rural areas, have made the management of all rural development programmes a subject of immense importance. The success of these rural development programmes however is not assured unless and until their management is made more effective and efficient. The "tickle down" effect would be of no consequence if the rural programmes are mismanaged and actually constitute a waste of precious material and human resources. This is the problem that confronts all planners, policy-makers and economists in India today. The common ground of rural development for national economic progress provides the platform for the views contained in the book. It will be of use of students, teachers and scholars of management and also economics.

The overall growth of the business enterprise depends wholly on its marketing and sales of the products, goods and services can be sold, provided they have quality, standards and competitive pricing. The crucial element is therefore the marketing and sales machinery of the individual firm, which should ensure that its goods and services are available at the right time place. The structure and dynamics of marketing and sales should therefore be sound as well as comprehensive. This book deals with the various important aspects of marketing, such as product planning, product elimination, marketing strategy and tactics, promotion and publicity, information support, marketing decisions and profitability factors.

In an increasingly competitive, discriminating and challenging international market, the growth of private enterprise is sought to be controlled as well as encouraged "in the right and desired" direction by a large range of rules, regulations, directives, notices and laws, on the one hand, and incentives, concessions, liberalizations, etc., on the other. The present book compiles thought provoking articles on various themes viz. Institutional Financing for Priority Sectors; Industrial Migration-A Study in the Influence of Government Intervention on Management Decision; Performance Evaluation and Compensation of the Social Burdens of Public Enterprise in Less Developed Countries; Nationalized Industries as an Instrument of Stabilization Policy: the Case of Austria; Adequacy of Control in Tanzania's Public Enterprises; The Finance of Italian Public Enterprises; Social Audit: Overtones for the Corporate Sector; and a Different Approach to Decentralisation. This will prove useful and informative to all the concerned.

The small-scale industries in India play a very important role in the industrial and economic development of the country. Their contribution to export trade as well as the domestic market is very significant. The government has been encouraging the small industry units in various ways including site and services schemes, special financial and fiscal incentives, setting up of district industries centres in all states, training institutes for the small industry entrepreneur and special cells for promotion of small industry products to international markets. Thus, the small scale industry enjoys a vital and special relationship with the government. It is against this background that the present collection of papers, articles, extracts and together, with a view to providing both students and teachers of management the significant outlines of management of small scale industry units.