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ISBN- 81-7041-372-9
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MANAGEMENT INFORMATION AND COMMUNICATION SYSTEMS
PREM KUMAR
ASIT K. GHOSH
The flow of all varieties of information into, within and from a corporate industrial unit is of the utmost significance in the smooth management of its affairs. A modern business unit has to obtain, secure and collate outside information on product competition, marketing and promotion and then feed this information to the concerned departments to enable the company's managers, executives and supervisors to make full use of the information in performing best their various functions. The information system also includes corporate communication including in-house meetings, sales conferences, participation in symposia and trade fairs and exhibitions and also discussions with labour organizations as well as concerned government departments, a company's corporate communication and management information system will thus be a very organised and comprehensive network for the best results.
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