PRINCIPLES AND FUNCTIONS OF MASS COMMUNICATION
JAN R. HAKEMULDER FAY AC DE JONGE
P.P. SINGH
People communicate most effectively if they adopt the communication strategies that are most appropriate to the situations they face.
Topic viz. What is Communication?; Recent Trends on Mass Communication; Styles of Communication; Mass Media as Social Systems; Development-Support Communication; Concept of Development; Non-verbal Communication; Communication Theory; Concepts of Communication etc. are X-rayed in this book. Besides its academic worth, this book will prove of utmost use for everybody concerned with the field of journalism and mass communication.

|