Anmol Publication
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Anmol Publication
 
 
 
Commerce & Management  
   
 
Book
ISBN- 81-261-0284-5

THE MASS COMMUNICATION
ARVIND KUMAR
Mass Communication is a social process and countless ways in which human beings keep in touch with one another. This may be verbal, non-verbal, written and audio-visual etc. The Mass Communication is compilation of well-researched articles on major crucial topics viz. Mass Communication; What Communication Means in Developing Countries; Sociological Approach to Communication; Theories of Communication; Nature and Scope of Communication; A Decade of Communication Research: Some Reflections for the Future; Communication Research related to Women and Children; Communication Channels (Organisation Communication); The Communications Revolution; Women and Children in the Era of Communication Revolution; The spectrum of Communication; Effective Communication; Inter-Personal Communication; Extension Communication; Political Communication: Election Campaign and Its Implications; Communication Methods in Extension; Audio-Visual Aids in Extension Communication; Non-Official Media: Diverse Voices; Communicating Numerical Data; Communication and Social Action; Communication in Social Development: Issues and Perspectives; Traditional Media for Effective Communication and Promising Future etc. Policy planners and administrators besides working journalists, media and communication professionals and students and scholars will find this of utmost use.
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Book
ISBN- 81-261-2986-7

MAIN MANAGEMENT AND SOCIAL ISSUES
ARVIND KUMAR
Among the mass media, the Press plays an important role in parliamentary life. The Press is still the main medium of mass communication. Simultaneously the Press keeps the people informed of what is happening in Parliament. The telecommunication industry is one of the largest and fastest growing in the world today. Factors such as globalisation, digitisation and the convergence of telecommunications, computing and mass media have offered new opportunities and challenges is a vast vary of subjects such as e-governance, e-commerce and health communications. The novel ways in which the economy are been interconnected offer a fertile area of study to the student of media. The liberalization of the communication environment has posed new questions to the regulator and the policy marker. This work is addressed to many such issues of vital importance.
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Book
ISBN- 81-261-3074-1

DISASTER MANAGEMENT RECENT APPROACH
ARVIND KUMAR
The 2004 Indian Ocean earthquake, known by the scientific community as the Sumatra-Andaman earthquake, was an undersea earthquake that occurred at 00:58:53 UTC (07:58:53 local time) on December 26, 2004. The Pacific Tsunami Warning Centre (PTWC) also estimated it at 8.5 shortly after the earthquake. Tsunami is much more frequent in the Pacific Ocean due to earthquakes in the "Ring of Fire", and an effective tsunami warning system has long been in place there. Tsunamis there are relatively rare, despite earthquakes being relatively frequent in Indonesia. This work gives a vivid account of disaster management, and recent approaches of mitigation, relief and rehabilitation measures.
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Book
ISBN- 81-261-2844-5

GLOBALISATION AND HUMAN RESOURCE DEVELOPMENT IN 21ST CENTURY
A.K.JHA
Human development is "the process of enlarging people's choices". The three essential ones are for people to lead a long and healthy life, to acquire knowledge and to have access to the resources necessary for a decent standard of living. Unless these three critical choices are available, many other desirable opportunities will be unattainable. Some of these other choices include political, economic and social freedom as well as the opportunity to be productive and to enjoy self-respect and guaranteed human rights. Human development thus has two sides: the function of human capabilities, such as improved health or knowledge; and the other the use that people make of these acquired capabilities, for leisure or productive purposes. According to the concept of human development, income is only option available to people though an important one at that. But it is not the sum total of their lives. The purpose of development is to enlarge all human choices, not just income. Income is a means, not an end. It may be used for essential medicines or narcotic drugs. The well being of society depends on the uses to which income is put, not on the level of income itself. This work articulates HRD practices in the context of globalisation in 21st century.
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