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Book
ISBN- 81-261-0996-3

OFFICE MANAGEMENT
N. KUMAR R. MITTAL
Proper management of office is must for smooth functioning of any organism. Office Management coordinates the activities for all the departments of the organism. Currently, the study of Office Management has gained prime importance. In the book, we have explained the introduction of Modern Office, Delegation and Decentralisation of Authority, Principles of Office Organisation, Office Machines, Office Accommodation & Layout, Office Stationery, Office personnel, Computer fundamentals and several other related aspects of Office Management for the benefits of students.
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Book
ISBN- 81-261-1035-X

MANAGERIAL ECONOMICS
N. KUMAR R. MITTAL
Managerial Economics is "the application of economic theory and methodology to business administration practice." Managerial economics is micro-economic in character. Managerial economics largely uses that body of economic concepts and principles which is known as "Theory of the Firm" or Economics of the firm. Managerial economics belong to normative economics rather than positive economics. Macroeconomics is also useful to Managerial Economics since it provides in intelligent understanding of the environment in which the business must operate. This book is designed as an ideal text for professional courses like M.B.A, C.A, ICWA, ICS and M.Com.
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Book
ISBN- 81-261-1009-0

PERSONNEL MANAGEMENT AND INDUSTRIAL RELATIONS
N. KUMAR P. MITTAL
Personnel management permeates all the functional areas of management such as production management, financial management and marketing management. That is, every manager from top to bottom, working in any department has to perform the personnel functions. Though the personnel department is created under the supervision of a person designed as 'Personnel Manager', it should not be assumed that the other managers are relieved of this responsibility. Personnel management is not a 'one shot' function. It must be performed continuously if the organization objectives are to be achieved smoothly. In this book various important issues like Introduction to Personnel Management; History of Personnel Management; Human Resources Development; Organisation of Personnel Management; Manpower Planning; Manpower Training and Development; Management by Objectives; Job Analysis; Job Evaluation; Employees Remuneration and Fringe Benefits; Group Dynamics; Morale and Productivity; Personnel Problems and Employee Counselling; Personnel Records and Audit; Industrial Relations; Industrial Disputes; Trade Unions; Collective Bargaining; Workers Participation in Management; Labour Welfare; Social Security etc. are discussed elaborately.
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Book
ISBN- 81-261-1020-1

MARKETING MANAGEMENT
N.KUMAR R.MITTAL
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing management is most important function in a business organisation because of the fact that marketing is more and more being considered a central activity of business around which all other branches of management-production, finance, personnel etc. are clustered. This book, written in simple yet emphatic way is designed to cover the syllabus of B.Com, M.Com, M.B.A. and other professional courses of Indian universities and Institutes of Management. No doubt, students and teachers in the field will be immensely benefited by this book.
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