In the present day world International marketing is a highly skilled assignment. The job becomes more strenuous because of state competition and changing rules international and local Laws. In India, in the wake of the growing need for trained and skilled managers in the field of international marketing as one of the subjects at undergraduate and postgraduate levels. International marketing as discipline has emerged only recently, as an offshoot of the ever-increasing interdependence of nations and the rise of the transnational corporations, which treat the globe as their market. Even in the smaller developing countries, where the process of industrialization has not yet crossed the infancy, international marketing is coming to the fore to overcome the hurdle of small domestic demand. This book covers the syllabi prescribed by various Universities, Institutes and Associations in the subject of International Marketing with particular reference to India. Besides students, bankers, exporters, managers etc., may find this book as the ready reference in providing basis in the international marketing.

This comprehensive book on Export Management is in the fitness of things that the knowledge concerning these should be academically rendered. In the present era of globalisation of Indian industries an economic liberalization sponsored by the Government of India. Needless to say that India is, at present, witnessing unprecedented spurt within import and export. The treatment of the subject is exhaustive, lucid and simple. Latest available data have been used in dealing with the present position of Indian imports and exports. This book covers the syllabi prescribed by various Universities, Institutes and Associations in the subject of the Export Management with particular reference to India. It deals with Export Management, Framework of the International Marketing, Recent trends in India's Foreign trade, India's export policy, identifying foreign markets, Product planning for exports, Exports assistance: Pre-shipment and Post-shipment, Export pricing, Export finance and finally Export documentation and procedure.

Written strictly according to the new syllabus for the third year students of B.A.(Pass) and B.Com.(Pass) courses of the University of Delhi and other Indian universities, this book contains twenty five chapters. This book imparts the basic information about the Economic development and planning of India. Some topics such as Industrial Policy, Growth of Saving and Investment, Mobilisation of Financial Resources for the Plans, Agricultural Labour, The Problem of Agriculture Finance, Cottage and Small Scale Industries, Large Scale Industries, Role of Foreign Capital in India, Industrial Finance, Role of Public Sector in India, Foreign Trade of India and Balance of Payments in India, etc. are given elaborate treatment with necessary additions and latest informations. The whole material has been presented in Question-Answers form on the basis of latest University question papers. This will certainly prove a dependable and real guide for the students and teachers alike.

In the present time of tough competition and rapid development of technology and production processes, every business enterprise irrespective of its size and functions has to follow some organised and systematic approach for mere existence. The purpose of this book is to provide students an insight into how production is brought about. It has been designed to portray the conditions under which production takes place and the part managers and workers play in effective production. The book supplies descriptive material to provide a background necessary for understanding the concepts and appreciating the managerial problems presented. The present book is an effort to explain the techniques of decision making in production management in a simple and easily understandable manner. Schools of business in growing numbers have included POM courses in their academic programs at both the graduate and Post-Graduate levels. This book is designed for these and other POM courses. This book has been divided into 23 chapters. In this book the text places the student squarely in the production/ operations functions in a variety of situations. Many of the problems and illustrations in the book have been abstracted from actual situations in industry. The book is comprehensive, practical and balanced approach to POM.