Information Technology (IT) helps to optimize the use of limited resources through intelligent information support for decision-making, and helps further in its implementation by supporting coordination effort without wasteful delays. Decision-making has become a very complex process due to competitive environment, scarce resource, time pressure and unavoidable compulsions to achieve goals. Information technology has made decisive inroads in all walks of life; in offices, factories, railway stations, airports, communications, entertainment, education, banking, hotels, transportation, hospitals and shopping. It is being used extensively for decision-making; ease of operations, communication, and record keeping and for obtaining higher productivity from the system in which it is put to use. The objectives of this book are to bring home a systematic knowledge of the management information technology so that it can be appreciated and understood for application in business and industry. This book is designed for use of MBA or other professional courses, in Management Information Systems, which are required in many Business Administration or Management programs as part of the common body of knowledge required of all business majors.

Managerial Skills Development is one of the fascinating areas of study, practice, and research. In India, because of rapid development of industry and technology, an increasing need has been felt for improving skills of communication at all levels of administration. Designed specially as a practical guide for students seeking a foothold on the corporate ladder, the book addresses itself to issues concerning honing of both oral and written communication skills. This text is intended to satisfy the needs of mastering the fundamentals of writing, speaking and listening traits, which enable students to communicate effectively on an interpersonal level. The focus of this book is an oral and written communication. Report writing, like business correspondence, has its own formal aspects. Acquaintance with these aspects is necessary before one is ripe for writing a report. The paramount principle suggested is: First know your mind and your facts and everything else will follow in a natural and logical order. As a further help, principles have been reinforced by telling illustrations. Specimen reports and adequate examples have, therefore, been given to support the discussion.

This book is an humble attempt to sketch the various important aspects of business environment interface. A major part of this book is devoted to deal with the socio-economic, legal and political environment of the business in India. Within the framework of the twenty-nine chapters all the contents of the syllabus have been described and analysed-each chapter meant for a specific topic of the syllabus. Salient features of the book are:--Each chapter starts with a scheme of discussion, wherein all the contents of the chapter have been specified in a planned manner to help the reader have an overview of the entire chapter in advance; and subsequently guiding him/her in grasping the chapter contents systematically without confusing one aspect of discussion with others. At the end of the each chapter study questions have been given for the students for better understanding of the subject and towards quick revision for examination purposes. Sufficient numbers of diagrams and comparative tables have been provided throughout the book for a better appreciation of typical business concepts. This book has been specially designed for M.B.A. examinations and other professional courses besides the teachers in the field.

Before Independence the Indian newspaper in general has a missionary role and saw itself as a powerful instrument in social reformation and freedom struggle. As of now, newspaper making in India is a multicrore business. The print medium, in recent years, has been making news rather than just reporting news. A newspaper business, after all, is to sell news to readers, then sell those readers to advertisers. The media mix in India is changing rapidly to the point that may newspapers are finding themselves an endangered species. The marketing warfare in the segment of Indian language dailies is no less riveting, and in some cases more mind-blowing. Inter and intramedia competition is one reason, which is forcing newspapers to change and to react creatively. However, most of the books available on Newspapers Marketing are from the West. In this pioneering work, treatment of the subject is not too academic and is marked by a logical flow of topics. Current and real-world examples help the students and scholars of journalism, mass communication, advertising and marketing, besides media business practitioners. The study's special focus is on the period since 1874, the time marketing started arriving to the Telugu newspaper scene.