Traditional marketing has become outdated, accepts even Philip Kotler. The success of any organization depends upon its adroitness at Shrewd Marketing. The book explains the concept of Shrewd Marketing through many SM (Shrewd -Marketing) strategies in a lucid manner. You can now understand how companies are successful in different industries by exploiting SM strategies in a hyper-competition era. Shrewd Marketing is practiced secretly and it can not be understood easily by everyone unless it is learn properly. Shrewd Marketing strategies make you aware of the different market influencing forces; you are aware of the different market influencing forces; you are suggested not to go for any wrong, objectionable or unethical step; instead it is aimed at making you careful so that no one can throw you out of the business. Shrewd Marketing guides you in understanding all the pleasant and unpleasant marketing activities being practiced in recent times by the leading organizations globally for assured success.

Present book is divided into five sections, according to the streams for managing human resources in the rural areas, of which first deal with the concepts and basic issues of the Human Resource Development, the second presents the Man-power strategy to be adopted for the balanced development of human resources, the third section incorporates the communication strategies for the developing the human resources, the fourth section portrays the sectoral case studies and the last section presents the issues in managing human resources in rural areas.

Every programme for the development of the rural poor, should be in consonance with local resources, local enterprise, and should be based on an intimate knowledge and understanding of local conditions, local needs and local possibilities. So the plan should be based on the human resources and land resources, which the rural people have in plenty, and at least some capital, which if mobilized may reduce poverty and improve the quality of life. The urgent need is to manage the rural resources properly, and put them into effective utilization for turning the villages of problems into the villages of prosperity. This book is the outcome of the National Seminar sponsored by the Universities Grants Commission and it is divided into seven sections. According to the managerial streams, of which the first section deals with the basic issues of managing change in the rural sector, based on the socio-economic infrastructure; second section analyses the development and constraints in the agriculture sector; third section makes an impact analysis of the various strategies of rural development adopted by the government; fourth section presents the rural industrial scenario; fifth section determines the role of rural marketing in developing rural areas; sixth section evaluates the role of banking and finance in the rural sector; and the last section presents the problems and prospects of the rural sector. This book will be an immense value to all those who are engaged rural Development.

Basically, Public Relations (PR) is the management function, which evaluates public relations, identifies the policies and procedures of an individual or an organism with public interest, and plans and executes a programme f action to earn public understanding and acceptance. It is the deliberate, planned and sustained effort to establish and maintain mutual understanding and acceptance. This book is encyclopaedic in nature, which encompasses valuable information on all vital issues pertaining to Public Relations. The entire information is gathered under twenty six chapters. Definitely, this will serve as a dependable reference work to students, academics and the professional in the field.