The present book on services marketing of South Central Railway is designed to focus attention of the users/ customers and the organizers with regard to product planning, channelization of services, promotional strategies or mix, pricing strategies, distribution network, technology and service process, physical evidence, the service personnel and customers' structure. The major objectives of the study are: to identify the pattern of services availed by general and industrial users from South Central railway; to identify the dissatisfied customers, so that service resurrection or revitalization or rejuvenation can be attempted; to discover customer requirements or expectations for services; to assess gaps between customer expectations and perceptions; to evaluate the strategies adopted by the South Central Railway; to determine customer expectations for a new service; to forecast future expectations of customers and offer suggestions for improving the user services. This book will be found valuable and useful to services organisation in general and to Indian Railways in particular. The postgraduate students and researchers of both Commerce and Management Studies will find t useful to understand the competitive aspects involved in the sectors of service economy.

'The process of communication' as a paper is being taught at the various diplomas, graduate and postgraduate level in 'Media Communication and Journalism' at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Media Communication and Journalism. The major topics in this book are - Theory and Fundamentals of Communication; mass Communication- A process; Functions of Communication; Mass Media Development; Basic Models of Communication; Technological Development in Communication; Mass Media in Practice; Media for Mass Communication etc.

Reporting Methods as a paper is being taught at the various diploma, graduate and post graduate level in 'Media Communication and Journalism' at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be interest as well as of great use to the students, teachers and professionals of Media Communication and Journalism. The major topics dealt in this book are- Introduction of News; News- Structure and Nature; Lead and News Supply; Sources of News; Traits of a Reporter; Interview Technique; Presentation and News casting; Broadcast News Writing; Reporting and News gathering Tactics; Different Types of News Reporting.

"Editing Techniques" as a paper is being taught at the various diploma, graduate and post graduate levels in Journalism and Media Communication at various universities and institutions. This book is designed as introductory text to the above paper, encompassing vital information on all pertinent aspects. CONTENTS . Newspaper organization . Principles of Editing . Editing in Various Fields . Sub-Editing and Printing . Editing-Need and Purpose . Print and Electronic Media . Duties and Responsibilities of Editor . Introduction to Typography etc.