'Basic Audio-Visual Media' as a paper is being taught at the various diplomas, graduate and post graduate level in 'Media Communication and Journalism' at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Media Communication and Journalism. The major topics in this book are -Brief History and Evolution of Radio; Impact of Radio on Society; Radio Programmes; Educational Radio; Brief History of Television; Impact of Television on the Society; Satellite and Cable TV Invasion; Future of Television; Brief History of Indian Cinema; Cinema After Independence; New Trends in Cinema; The Foreign Entertainment ; The Control Over Cinema; etc.

Among the national economic policies exports have been accorded a very high priority. Several measures have been initiated to achieve an impressive growth in exports. But it is widely felt that one such measure, which could change the entire scenario has been sorely missing i.e. export research. While some of the Asian economies like that of Japan, South Korea, Taiwan, Singapore and Hongkong have national level foreign trade organizations engaged in export research besides other activities, in India even that organization is missing. However one may equate the Trade Development Authority with JETRO of Japan or KOTRA of South Korea. In order to focus attention on this vital aspect of export strategy a comprehensive study of export research in the Indian context was felt essential. Export Research has been an innocent victim of negligence at the hands of our researchers and institutions of higher learning. With the creation of so many institutions for export promotion such as EPCs, commodity boards, trade authorities and financial institution, the subject has got a necessary shot in arm. The present book is a systematic study of Export Research in India done by Private and Public sector institutions, Universities as well as management institutions.

Strategic Management of the corporate entity, conglomerate or global chain, envisages the deployment of scientific and intellectual methodologies which include: forecasting, PPBS (planning, programming and budgeting). MIS (management information systems) and Operations Research. The major components of Operations Research include: allocation methods, distribution methods, sequencing methods, competitive methods, inventory methods, and simulation methods. As the theory of planning attains greater maturity of content and universality of acceptance, the role of the various factors and constituents of strategic management are expected to improve in their total effectiveness. A vast amount of scholarly research and the pragmatic-study of planning as evidenced by contemporary thinking in the field indicate a welcome resurgence of interest in this most significant administrative discipline. Organised in four volumes, the salient features of the work are: Management: Planning and Design; Technology Optimization and Management Systems; Management Objectives; and Dynamics of Strategic Management.

Operations planning and technology; Planning systems and networking; Innovation and assessment of value; Technology and business strategy: A cooperate dialogue; Industry and globalisation; Profile of project programme; operational and financial control, An experiment in Management putting theory to the test; Technological revolution and industry; Tools for control and decisions; Assessment of product life cycle: Aspects of market development; Network of signal flow graphs; Strategic design for future etc.are the main topics elaborately discussed in this book. Students, scholars, and teachers in different branches of management studies besides management personnel will find this book most useful and informative.