Rapid advances in management concepts and techniques and changes in the climate in which business organizations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management. The present book is an attempt in this direction which is designed on the lines of systematic reading-a programmed reading of subjects in a planned sequence. The book covers: Overview of Production System; Operation Analysis and Planning; Input-Output Models; Life Cycle Concepts; Operations Research and Techniques; Production Logistics and Project Management, etc. The book has been designed so that it may be used by top management, department management, executive, executive aspirant, accountant, teacher, student of business and management and, indeed, all those concerned with the conduct of business.

Rapid advances in management concepts and techniques and changes in the climate in which business organizations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management. The present book is an attempt in this direction, which is designed on the lines of systematic reading-a programmed reading of subjects in a planned sequence. The book covers: Nature of Financial Management; Financial Ratios; Statements of Financial Analysis and Forecasting; Cost Relationships and Profit Planning; Capital Budgeting; Financing and Investment Decisions; Capital Concepts of the Firm; Working Capital Management; Dividend Policy; Business Combinations; Business Failure Analysis and Remedies; Employees Benefits and Financial Planning; Corporate Borrowing. The book has been designed so that it may be used by top management, department management, executive, executive aspirant, accountant, teacher, student of business and management and, indeed, all those concerned with the conduct of business.

Rapid advances in management concepts and techniques and changes in the climate in which business organizations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management. The present book is an attempt in this direction which is designed on the lines of systematic reading-a programmed reading of subjects in a planned sequence. The book covers: An Overview; Human Resource Planning; Recruitment, Selection and Appraisal; Human Resource Development; Employee Compensation; Incentive Systems; employee Benefits; Occupational Health and Safety; Human Relations in Industry and The Future, etc. The book has been designed so that it may be used by top management, department management, executive, executive aspirant, accountant, teacher, student of business and management and, indeed, all those concerned with the conduct of business.

Rapid advances in management concepts and techniques and changes in the climate in which business organizations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management. The present book is an attempt in this direction which is designed on the lines of systematic reading-a programmed reading of subjects in a planned sequence. The book covers: Marketing Information and Research; Marketing Decision Theory and Techniques; Sales and Distribution Management; Advertisement Management; Long-Term Market Planning; Product Planning and Innovation; Challenge of International Trade; International Marketing; Strategic Marketing Management; Social marketing. The book has been designed so that it may be used by top management, department management, executive, executive aspirant, accountant, teacher, student of business and management and, indeed, all those concerned with the conduct of business.