Newspapers occupy a commanding position as a medium of mass communication. The Press in India has seen a steady growth, reflected in number as well as in the circulation. Journalism has had a chequered history. This book highlights the growth and development of journalism in historical perspective. CONTENTS . Introduction . Indian Press at a Glance . Historical Background . Origin and Evolution . Role in Revolution . Social Reform Movement . Voice of Nationalism . The Journalist-Politician . Historic Roles . Nationalist Element . Gandhi's Role . Hostile Attitude; etc.

The central theme of this book is Organisational Adaptation, which connotes the congruence between the Organisation-its design and its mechanisms and its functioning-and its external environment. Organisation Adaptation is to be achieved in a dynamic context of the rapidly and unheard of changing environment posing era of uncertainty and volatility. The Indian Organisations are to undertake radical reinvention and organizational renewal in Present-(Intermediate-Foreseeable Metamorphosis and radical upheaval in course of Global economic order. Indian Management alone is to decide the present and future course of globalisation in India. The contributors of this book have done well to express their insight on Globalisation-its perspectives and ramifications in India. They pleaded for global strategies and corporate strategic responses and reforms to be undertaken at the macro and micro levels. As a unique contribution of this book, function as a strategy and function centered strategy as excellence of organization has been advocated and elucidated by consultants and managers from Finance, Costing, Marketing, R&D and HD areas. Exciting new roles and new paradigms have been championed by the function centered Organisational Adaptation.

Thirukkural, the book of wisdom, that has stood the test of time for over 2000 years and still remains relevant as a guiding force for the mankind is a hallmark of ancient Indian civilization with a rich heritage, tradition and culture. It was written by saint Thiruvalluvar, who was born near Chennai in 30 BC. Thirukkural has been divided into three major divisions, viz., Virtue Wealth and Love. It has in all 1330 Verses. The Verses are in the form of couplets, rich in meaning, rhythm and diction. No area of human life has been left untouched by this great work by the Tamil saint. In this small book, humble attempt is made to identify 89 couplets from Thirukkural that have in them the essence of management thoughts of the ancient times and the meaning of these couplets is related to the contempo4rary management thoughts. Contemporary Management thoughts on the selected topics are explained in brief, interlaced with relevant couplets of Thirukkural that contain in them the wisdom of Thiruvalluvar. The entire work is so revealing that it would benefit both practicing managers and students of management studies immensely. One would find in the words of Thiruvalluvar a striking coincidence with the contemporary management thoughts and at times the wisdom of Thiruvalluvar would stand high above the contempory thinking.