Encyclopaedic Dictionary of Business Management is an outstanding attempt to keep pace with recent developments and expanding vocabularies in the various aspects of business management. Apart from the interpretation of technical terms, the contribution made by business management experts, economists, institutions made by business management experts and institutions of relevant concepts and techniques. The terms are explained in a simple language and illustrated wherever needed. This dictionary is more or less encyclopaedic in its style representation, which is evident from the comprehensiveness of its coverage and contextual relevance of explanations with illustrations and formulate wherever necessary. This encyclopaedic dictionary is expected to serve as a ready reference for professional and practicing financial management managers, functional executives and those seeking managerial positions in the public and private sector organizations, besides business management consultants, sales executives, professional accountants and academics. This is an indispensable book for all those concerned with indepth study of business management.

Management concentrates on achieving the objectives of the enterprises. Managers create and maintain an environment Conductive to highest efficiency and performance. Research conducted in their area indicates that through the optimum use of available resources, management accelerates the process of economic growth. A collection of research papers contributed by eminent scholars from different universities and institutions, this volume deals with the analytical issues aimed at exhaustive treatment of almost all the leading aspects of the business management practices and policies.

Marketing occupies vital place in the economy. If marketing is scientifically organised, it makes the economy strong and stable. In the modern times, with the emergence of latest marketing techniques even the poorer sections of society have attained a reasonable level of living standards. In the context of liberalization and globalisation of economy, improvement in quality of life of every person in the country thus assumes lot of importance. It is a challenge for the Management experts as to how best this improvement could be achieved and sustained which is necessary for the success and the continued pursuance of the economic reforms with great vigour. Organised in six sections, viz., Buyer behaviour; Rural marketing; Services marketing; Sales management; Export marketing; and Psychology of marketing, this books is an attempt to bring together the different perceptions on the multi-dimensional process of restructuring the marketing management and international business practices. It is hoped that this book will be helpful to the business managers, policy makers, researchers and all those concerned with Marketing Management problems.

Public Enterprise in India covers a very large and critical part of the economy. Both the Union and the twenty- five State Governments own and operate these enterprises. While most of the large and important Public Enterprises fall under the Central Sector, a large number of smaller ones belong to the states. The multiple problems of State Government Enterprises both internal and external-do affect, directly or indirectly their overall performance. A study of this nature, though mostly deals with problems and policies, performance of SLPE's becomes inevitable. This study attempts at the examination of various dimensions of accountability of public enterprises in India in general and Punjab state in particular and evaluation of the existing methods of enforcing accountability. Of the four major channels of exercising control over public enterprises, viz., executive, legislative, judicial and financial, this study confines to the legislative and executive sphere. Within the legislative mechanism of control namely questions, debates and the Legislative Committee on Public Undertakings, specifically set up to ensure the goal-oriented performance of public enterprises, the focus in this volume has been particularly on the committee on Public Undertakings. The book will be of immense use to policy-makers, researchers, experts, administrators, teachers and student in understanding the nature, problems and prospects of Public Enterprises in India.