Management Concept and Organisational Behaviour as a paper is being taught at the graduate and post graduate level and different Management courses syllabus in almost all the Indian Universities and Institutions. The various courses conducted by management institutions at the Central and State level too have been considered in respect of their syllabus, course contents and requirements. Thus the material presented here would be of interest as well as great use to the students of B.Com., M.Com. and other Management Courses. This book will provide complete knowledge of process, planning, controlling, behaviour of management and organization. CONTENTS Management Process and Thought; Aspects of Planning and Controlling; Group Dynamics; Motivational Process; Leadership Theories and Behaviour; Organisation and Effectiveness; Organisational Behaviour; Organisational Conflict; Organisational Communication; Organisational Change and Development; Decision Making; Formal and Informal Organisations; Organisation Culture; etc.

Strategic Management as a paper is being taught at the graduate and post graduate level in B.Com., M.Com. and other Management courses syllabus in almost all the Indian Universities and Institutions. The various courses conducted by management institutions at the Central and State level too have been considered in respect of their syllabus, course contents and requirements. Thus the material presented here would be of interest as well as great use to the students of B.Com., M.Com. and other Management Courses. CONTENTS Gobal Issues in Strategic Management; Strategic Decision and Planning in Business; Environmental Analysis and Diagnosis; Strategy Evolution; Strategy and Structure; Strategy Formulation; Strategy Implementation; Functional Strategies and Planning Policies; Corporate Structure; Strategic Value Analysis; Alternative Strategy; Strategy of Foreign Collaboration; Strategic Issues in International Management; etc.

Business Environment as a paper is being taught at the graduate and post graduate level and other Management courses syllabus in almost all the Indian Universities and Institutions. The various courses conducted by management institutions at the Central and State level too have been considered in respect of their syllabus, course contents and requirements. Thus the material presented here would be of interest as well as great use to the students of B.Com., M.Com. and other Management Courses. CONTENTS Business Environment and Scanning; Economic Systems and Business Environment; Economic Reforms and Liberalisation; Socio-Cultural Environment; Political Environment; Legal Environment in India; Technology Environment in India; India's Fiscal and Monetary Policies; Industrial Growth and Policy; Foreign Trade Policies; Development Banking in India; Exim Policy; Business Theory; Global E-Business; Liberalisation and Foreign Investment; Tariff and Non-Tariff; Global Competitiveness; Financial Integration; Globalisation and Investment; Globalisation with Social Responsibility; Multinational Corporation and Foreign Collaboration; International Economic Institutions; etc.

Marketing Management as a paper is being taught at the graduate and post graduate level in B.Com., M.Com. and other Management courses syllabus in almost all the Indian Universities and Institutions. The various courses conducted by management institutions at the Central and State level too have been considered in respect of their syllabus, course contents and requirements. Thus the material presented here would be of interest as well as great use to the students of B.Com., M.Com. and other Management Courses. This book will provide complete knowledge of marketing issues, consumer research, marketing analysis and selection, marketing communication, rural and social marketing, marketing organization and control, distribution channels, computer application, direct and online marketing etc. CONTENTS Concept of Marketing; Development in Marketing; Marketing and Consumer Research; Marketing Analysis and Selection; Promotion Decisions; Product Decisions; Pricing Decisions; Marketing Communication Decisions; Rural and Social Marketing; Marketing Organisation and Control; Merchandising; Distribution Channels and Physical Distribution Decisions; Advertisement Management; Computer Application in Marketing; Direct and Online Marketing; Export Marketing; etc.