The problem of finding an optimum capital structure had been one of the issues that engaged the attention of experts in the field of finance including Modigliani and Miller (The Noble Laurates). The discussion has been continuous on the issue for the reason that there is no conclusive evidence available so far. Though it is believed that the presence of Taxes will be able to find a solution to the question of optimum capital structure, this point of view has also been challenged by the economists. The question of capital structure planning in Public Enterprises has assumed significant proportions for the reason that the P.Es. are not able to stabilize their finances. Though the Government has stipulated a fixed debt-equity ratio of 1:1, no P.E. is following this dictum scrupulously. As such, the increasing interest burden is in a position to endanger the viability of P.Es. in India. In this context, the present study attempts to examine the capital structure planning in P.Es. with a view to recognizing the factors influencing the design. It also attempts to survey the understanding of the management in respect of capital structure planning as a vital factor influencing the design. The study, in particular, highlights the deviations in the precept and practice of capital structure planning. More specifically, the study attempts to test the following hypotheses : (i) Capital structure planning in P.Es. is executed keeping in view of the broad policy of 1:1 relation between debt and equity; (ii) The existing system of financing is able to permit the P.Es. to reduce their dependence on Government support; (iii) Capital structure in PEs. Is planned giving due consideration to factors like age, nature of industry, size of investment; profitability, risk etc; and (iv) Capital structure has no impact on the viability of the P.Es. in terms of profitability and liquidity.

Introduction to Marketing Research; Marketing Research Function; Analysis of Marketing Research; Processes in Marketing Research; Techniques of Marketing Research; Analysing Marketing Opportunities; Marketing Information and Research Function; Role and Development of Marketing Research; Marketing and Operational Research; MIS and Marketing Research; Customer orientation; Research for Export Marketing Decisions; Research for Distribution and Promotion Decisions; Nature and Scope of Marketing Management; Continuous Marketing Research; Creativity in Marketing; Failure of marketing Research; Marketing Decisions; marketing Research for Services etc. are the major themes, discussed in this work. This Encyclopaedia of Marketing Research Comprising of three volumes will be of great help to managerial practitioners at any organisational level who are responsible for a function, department, or set of responsibilities. Special emphasis was placed on people, time, space, budget and resources to give the encyclopaedia extra utility for middle and lower management. Students, Professors, executives will gain an invaluable overview of the entire gamut of marketing research.

This book Labour Management Relations and Collective Bargaining is the Doctoral dissertation of Dr. P.V. Chalapathi Rao for which he was awarded Ph.D in Commerce and Management Studies in 1991 by Andhra University. Research studies on Collective Bargaining in Petroleum Industry are scant India. To fill up this lacuna, the present study is undertaken to examine the issues relating to organisational climate for collective bargaining, to evaluate the collective bargaining agreement on wage and non-wage issues and to ascertain the perceptions of management and labour relating to collective bargaining and discusses the Labour Management relations before and after nationalism of the Hindustan Petroleum Corporation Ltd., Visakha Refinery. Finally some suggestions are offered for making collective bargaining more effective and too ensure better organisational climate.

Industrialisation is an effective means of solving the problems of economic and social progress. The Planning Commission of India has recognized the basic fact that there is a strong and positive relationship between wealth and standard of living of people and the extent of industrialization. It is, thus, one of the striking, features of the Indian Plans for accelerated industrialization to attain a high rate of economic growth and rising levels of living through bridging the gap between the developed regions and the backward regions. The existence of the problems like slow development of industrialization, the absence of organised capital market, inadequate 'Issues Houses' and 'Under-writing Firms,' and the absence of adequate facilities for financing industries necessitated the formation of institutions for meeting the long term investment requirements by which the industrial development can be achieved. In this present analytical study on, 'Development Banking: SIDCs in India', an attempt is made by the author to make an enquiry into the functioning of all the SIDCs in India and to evaluate their performance in the context of provision of finance. It analyses the flow of assistance from SIDCs to different sectors. Further, the performance of SIDCs is compared with All India Financial Corporations. It also covers the performance of MANIDCO, so as to have a glimpse of entrepreneurial development in the state of Manipur.