This book is an humble attempt to sketch the various important aspects of business environment interface. A major part of this book is devoted to deal with the socio-economic, legal and political environment of the business in India. Within the framework of the twenty-nine chapters all the contents of the syllabus have been described and analysed-each chapter meant for a specific topic of the syllabus. Salient features of the book are:--Each chapter starts with a scheme of discussion, wherein all the contents of the chapter have been specified in a planned manner to help the reader have an overview of the entire chapter in advance; and subsequently guiding him/her in grasping the chapter contents systematically without confusing one aspect of discussion with others. At the end of the each chapter study questions have been given for the students for better understanding of the subject and towards quick revision for examination purposes. Sufficient numbers of diagrams and comparative tables have been provided throughout the book for a better appreciation of typical business concepts.

This book has been specially designed for M.B.A. examinations and other professional courses besides the teachers in the field.

Traditional marketing has become outdated, accepts even Philip Kotler. The success of any organization depends upon its adroitness at Shrewd Marketing.

The book explains the concept of Shrewd Marketing through many SM (Shrewd -Marketing) strategies in a lucid manner. You can now understand how companies are successful in different industries by exploiting SM strategies in a hyper-competition era.

Shrewd Marketing is practiced secretly and it cannot be understood easily by everyone unless it is learn properly.

Shrewd Marketing strategies make you aware of the different market influencing forces; you are aware of the different market influencing forces; you are suggested not to go for any wrong, objectionable or unethical step; instead it is aimed at making you careful so that no one can throw you out of the business. Shrewd Marketing guides you in understanding all the pleasant and unpleasant marketing activities being practiced in recent times by the leading organizations globally for assured success.

The object of this book is to present the elementary principles of economic science in as clear and interesting manner as possible, and to meet the needs of students working for the various professional and academic examinations for which a basic knowledge of economics is required. It is hoped that the consideration given to the order of presentation will make the book of service and of interest, not only to the student, but also to the layman and the man of affairs. The book is quite handy. The matter has been presented in a lucid and cohesive manner. The language used is simple and the book has not been burdened with unnecessary and boring jargons, so that there is no difficulty in understanding the main issue and energies are not wasted in understanding difficult language and complex terminology. The author is quite sure that the present book will be a useful addition to the study of the subject and both the teacher and the taught, interests in study of the subject both at university level (UG and PG) and for their competitive examinations. Salient Features

. Simple and lucid language
. Easy to understand
. The book is Compulsory paper for B.A. Economics students of Bangalore and other Universities.
. The book is also useful to all starting from PUC to Post Graduate (almost all universities) and for civil services.
. A useful Glossary for Economic Terms is given in the end to understand Economics in an easy manner.
. The question paper pattern of Bangalore University is also given in the end for the benefit of the students and teachers.

A number of factors contribute towards shaping the international relations and external affairs of any country. Strategic location, economic activities, internal security, terrorism (a recent phenomenon), attitude of neighboring countries, and socio-economic/ political conditions therein and many similar other factors are there to count a few.

This book gives a vivid account of formation and determining factors of India's International relations. Substantially based on original and authoritative sources penned by great men of letters, this book compiles for informative articles, namely, Conceptual and Philosophical Origins; India and the United Nations; Domestic Policies and International Relations; and Economic Diplomacy; etc.