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Book
ISBN- 81-7041-685-X

ECONOMICS OF COLLEGE EDUCATION
NARAYAN PRASAD SHARMA
The Non-viable colleges constitute a sizeable portion of the affiliated colleges. But how efficiently these colleges are functioning and what is the unit cost of providing graduate education in these colleges have not been analyzed. The study "Economics of College -Education" by Narayan Prasad Sharma examines the functioning of Non-viable colleges, utilisation of resources by them and various causes of their non-viability. It also investigates it's impacts-economic and academic.

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Book
ISBN- 81-261-0663-8

ASSET STRUCTURE AND SAVING BEHAVIOUR OF CULTIVATORS
RAM MURTI SHARMA
In an agriculture-dominated economy it is important to analyse how this sector of economy has been affected by general growth process and, more importantly, how it has in turn affected the overall growth process. Economy is directly related and dependent upon three important factors-income, saving and investment which are interlinked. For economic development, investment plays a vital role and is a necessary condition, but there can be no investment without saving. On the other hand, there can be no saving without income. The present study focuses emphasis on income and asset structure and saving-investment behaviour of cultivator households. The main purpose of this study is to analyse data on income, saving and investment of the cultivators in Haryana, which determine in a major way the nature and intensity of region's economic performance and problems. This study at the micro level would provide some useful guidelines to the practical policy planners, researchers and teachers.

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Book
ISBN- 81-261-1401-0

MARKETING EFFECTIVENESS IN BANKING
R.D. SHARMA, GURJEET KAUR
This book provides useful insights into ongoing marketing practices in the Indian banking industry and relevant literature on bank marketing. The papers in the book are descriptive, analytical and explorative in nature covering various components of bank marketing, viz., customer satisfaction, relationship marketing, online banking etc. Suitable strategies have also been suggested for maintaining and enhancing adequate level of marketing culture in the Indian consumer banks vis-à-vis through marketing research projects on different aspects of marketing. Hence, this book will be of immense help to the academicians, researchers, students and policy makers.

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Book
ISBN- 81-261-2025-8

MODERN TEACHING OF ECONOMICS
SEEMA SHARMA
Education is a vast discipline and Teachers' Training is a vital part of it. The responsibilities of the educationists and educators are focused on the task of providing better training to the future teachers for their better learning and proper development. Needless to say that this responsibility can only be exercised, if the trainers are equipped with the required knowledge of the subject concerned. The present series is designed for providing a solid workable base for all course-papers. It has been prepared strictly according to the syllabus of the B.Ed. class, prescribed by the UGC for different universities. The present book viz. Modern Teaching of Economic covers all aspects of teaching economics in the present day context.

CONTENTS
Significant Subject; Fundamental Issues; Basic Ideas; Motives and Goals; Area and Sphere; Aims of Teaching; Methods of Teaching; Techniques of Teaching; Teacher's Responsibility; Out of Classroom; Audio-Visual Aids; Educational Technology; The Interaction; Preparation of Curriculum; Planning the Lesson; Ideal Lesson Plan; The Measurement; Methods of Assessment; Resultant Factors; Significance of Education; etc.

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