Ladakh has been called by many names, land of Lamas, Peaks of Lamas, Moon land, Broken moon, The land of passes, the land of monasteries. As the names suggest, Ladakh was completely inaccessible during winter to the outside world, in summer Central Asian traders passed through and activate Ladakhis to involve in some economic activities. However, only a few of them exchanged their agricultural products with Central Asian traders. Chang-pa, Shyamma and Zangskaris were known popular traders from Ladakh who carried pashmina wheat, sattu, wool, butter, dry cheese etc. and exchanged these with carpet, gold and precious stones etc.

Ladakh was an independent kingdom. In 1842 general Zorawar Singh annexed it into the Dogra Empire. In 1947 it became an integral part of India later Ladakhis were declared S.T. in 1989, in 1995 President of India approved the demand of 'Ladakh Autonomous Hill Development Council Act.' Thereafter Ladakh Buddhist Association time and again demanded for 'Union Territory' status of Ladakh. In summer 1947 Ladakh was opened for foreign tourists. Annually Ladakh and Kargil festivals are organised by J&K tourist department in order to increase tourist influx in Ladakh. Such steps are not only increasing the living standard of Ladakhis but also help increase the foreign exchange reserves. Author, who came in Ladakh in 1981, visited many places in Ladakh. This book is based upon the work and a study over a long period of time together with related travel and his stay in Ladakh. Thus, this multidisciplinary book will be useful for readers, tourists and research scholars, and all those who are interested in Ladakh.

Tourism is a flourishing industry in today's world. In fact tourism is man's old activity. Since the arrival of human culture on this earth, it has been the best business of man. It is expanding fast and is one of the most rewarding industries of the modern world. International tourism constitutes the invisible export trade. Tourism is not merely an industry. On academic front, it is a full fledged subject an requires serious study and research. Hence, there is a great demand for authentic, comprehensive and exhaustive book on various aspects of the discipline. This multivolume work, entitled Encyclopaedia of Tourism deals with all the aspects in very lucid manner. Language of this work is very simple and facts are arranged in a proper manner.

SALIENT FEATURES
. Principles of Tourism
. Tourism Management
. Tourism Marketing
. Tourism and Hotel Industry
. Travel Agency and Ticketing.

Tourism in recent times has shown phenomenal growth. This has emerged as flourishing industry with bright prospects.

This book is designed as an introductory text, highlighting all salient features of tourism in historical perspective.

CONTENTS
. Introduction
. Historical Backdrop
. Planning and Development
. Tourism Marketing
. Tourism Promotion
. Economic and Social Significance
. Tourist Accommodation
. International Organizations
. Role of State
. Indian Tourism
. The Finances
. Destination Promotion; etc.

Evolution of the concept of tourism marketing can be associated with the various business and social changes, which have occurred since the introduction of industrialization.

This book on tourism marketing is designed as a reference-cum-text for students, teachers and professionals.

CONTENTS
. Introduction
. Tourism Through the Ages
. Evolution and Development
. Scope and Sphere
. The Components
. The Promotion
. Tourism Product
. Information Series
. Indian Market
. Element of Distribution
. Exhibitions and Fairs
. Business Routine
. The Automation
. Evolution of Demand; etc.